- A new marketing campaign by the Times tells advertisers it has a better readership.
PHOENIX — Finally, he acknowledges his new neighbor. But Arthur Sulzberger Jr. won’t be inviting Rupert Murdoch out for dinner anytime soon.
When The Wall Street Journal opens its New York section next month the Times will be ready to compete, said Sulzberger, New York Times Co. Chairman, at a convention of journalists Saturday. Before that, Times Co. executives had said very little about their new competitor beyond a veiled advertising campaign against the Journal.
“We don’t shy away from competition,” Sulzberger said in a keynote speech at the annual convention of the Society of American Business Editors and Writers conference in Phoenix.
Murdoch’s News Corp. is spending about $15 million on the expansion into the New York Market, where the Times courts high-end readers and advertisers. The Journal reporters will cover local politics, business, culture and sports.
“We believe that in its pursuit of journalism prizes and a national reputation, a certain other New York daily has essentially stopped covering the city the way it once did,” Murdoch said in speech earlier this month.
